Serena Williams Makes Herself Comfortable in Lincoln's Grammy's Spot

Serena Williams takes shelter from the storm in a new 60-second spot for Lincoln from Hudson Rouge, which will be running during Sunday's broadcast of the 2019 Grammy Awards. While a thunderstorm rages around her, Williams finds herself at peace in the cabin of her Lincoln Navigator. She turns on the song "Make Yourself Comfortable" by four-time Grammy award-winning jazz singer Sarah Vaughan (also a nine-time nominee and Grammy Hall of Famer) and leans her chair back to take in the scene. Along the way, the ad makes sure to focus on the vehicle's 20 speaker-Revel Ultima audio system (this is a Grammy's ad, after all) as Williams turns the volume up to drown out the rain. [kickout id="3"] "Lincoln's biggest advantage is its luxurious interiors," Hudson Rouge chief creative officer Jon Pearce said in a statement. "In a category that is obsessed with showing you more sheet metal, we wanted to create a story that celebrated the interior of this vehicle for the sanctuary it is." "Sanctuary" will make its debut during the broadcast of the 2019 Grammy Awards on Sunday, Feb. 10, supported by digital on NBCUniversal and Billboard online and Lincoln's own social channels. Lincoln named Serena Williams as its new brand ambassador nearly a year ago, and she subsequently appeared in an anthem ad documenting her return to tennis. The brand will also use the Grammy's as the broadcast debut for "Namesake," a spot honoring Abraham Lincoln that previously ran on digital channels ahead of the 16th president's birthday on Feb. 12. [kickout id="2"] CREDITS Lincoln Navigator “Sanctuary” :60 Advertising Agency – Hudson Rouge Chief Creative Officer – Jon Pearce Chief Strategy Officer – Oliver Gibson Chief Executive Officer – Paul Venn Creative Director CW – Brett Minieri Creative Director AD – Emlyn Allen Senior Brand Strategist – Hao Day US Business Lead – Doug Molloy Group Account Director – Tamara Taylor Director of Content Production – Suzanne Crowe Executive Producer – John Cline Advertising Compliance Director - Charlotte Curiston Director, Rights and Licensing – Nicole Marceca Integrated Production Business Manager – Ron Kirkman Talent Coordinator – Angela Martin Production Company – Reset Director – Andre Stringer Executive Producer – Deannie O’Neil Line Producer – Dennis Beier Director of Photography – Martin Ahlgren Editorial Company – Lost Planet Editor – Saar Klein Assistant Editor – Nick Bruce Producer – Samara Kelly VFX Company – MPC Creative Director – Alvin Cruz VFX Supervisor/Artist – Rob Walker VFX Supervisor/Artists – David Anger, Warren Paleos Colorist – James Tillett Executive Producer – Camila Di Biaggi Producer – Carlos Zalapa Color Producer – Jenna Gabriel Music – “Make Yourself Comfortable” by Sarah Vaughn Music Supervision – N/A Audio Mix – Sonic Union – Paul Weiss, Steve Rosen "Namesake" Production company - m ss ng p eces Director - Jared Knecht Managing Partners - Kate Oppenheim, Brian Latt, Ari Kuschnir Executive Producers - Edward Grann, Dave Saltzman Head of Production - Rebbeca Davis Director of Photography - Jody Lee Lipes Editorial Company - Cosmo Street Editor - Mark Potter

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Serena Williams Makes Herself Comfortable in Lincoln's Grammy's Spot

While, naturally, showing off its audio components

Erik Oster

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Erik Oster