Lin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Ad

The spot celebrates his bond with Washington Heights

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Odds are, to make your dreams come true, you’ll need some help—both in terms of loyal friends and a credit card or two.

In a new ad starring Lin-Manuel Miranda, the creator of the pop culture phenomenon Hamilton, American Express persuasively makes the case its financial services are a friendly hand supporting you on the road to success.

Two edits of the commercial created by agency mcgarrybowen—a 60-second spot and a 30-second version—both focus on Miranda’s connection to Washington Heights, the neighborhood in New York City where he grew up and now lives.

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