Lime-A-Rita Took Out a New York Times Ad to Call Out Sexist Remarks About Its Drink Line

The Anheuser-Busch brand is telling women to #NeverApologize for who they are—and what they drink

Still from Ritas #NeverApologize spot for a story about the campaign
Ritas is kicking off summer with a campaign called #NeverApologize. RITAS

Ritas, the maker of Anheuser-Busch’s line of margaritas in a can, took out a full-page ad in the New York Times on June 25 to make a point about the way people often describe its fruit-flavored drinks.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.