Leo Burnett’s Global CCO on How Creativity Connected People Through the Pandemic

Chaka Sobhani discusses bringing humanity to the forefront of the creative process

Two years ago the advertising community had no idea it would be in the midst of the biggest disruption the industry has seen. The Covid-19 pandemic changed the whole business, including how creativity gets done, but there have been some positives in the way the creative industry has been able to respond, according to Chaka Sobhani, who was appointed global chief creative officer of Leo Burnett just last month.