Latino PSA Features Luchadors to Deliver Helpful Covid Info to Spanish Speakers

'Lucha vs. El Virus' was created to fill a gap and reach a group highly affected by the virus

This spring, Daisy Expósito-Ulla watched as the Covid-19 pandemic spurred public health PSAs and concerned commercials offering brand reassurance. But she noticed something was missing: anything about Covid-19 in Spanish.