Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
This spring, Daisy Expósito-Ulla watched as the Covid-19 pandemic spurred public health PSAs and concerned commercials offering brand reassurance. But she noticed something was missing: anything about Covid-19 in Spanish.
“On the Hispanic side, we’re not getting as much,” said Expósito-Ulla, founder and CEO of the multicultural agency d expósito & Partners.
Latinos have been highly impacted by the virus. According to the latest data from the Covid Racial Data Tracker, Latinos appear to have disproportionately higher Covid-19 rates than expected across 42 states and Washington D.C.