Latino PSA Features Luchadors to Deliver Helpful Covid Info to Spanish Speakers

'Lucha vs. El Virus' was created to fill a gap and reach a group highly affected by the virus

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This spring, Daisy Expósito-Ulla watched as the Covid-19 pandemic spurred public health PSAs and concerned commercials offering brand reassurance. But she noticed something was missing: anything about Covid-19 in Spanish.

“On the Hispanic side, we’re not getting as much,” said Expósito-Ulla, founder and CEO of the multicultural agency d expósito & Partners.

Latinos have been highly impacted by the virus. According to the latest data from the Covid Racial Data Tracker, Latinos appear to have disproportionately higher Covid-19 rates than expected across 42 states and Washington D.C.



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