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It's a beautiful day in Safetyville, but not if you try to race a speeding train across the tracks or distractedly walk into its path while scrolling through Tinder. Splat!
That's the message in a scared-straight-style animated campaign from the Metropolitan Transportation Authority in Los Angeles, which takes a cue from the Cannes Lion-winning Aussie series "Dumb Ways to Die."
Given that the digital ads hail from the pop-culture mecca—Hollywood—it would seem the in-house creators could've at least added some catchy, original music.