KitchenAid Beautifully Matched This Mixer Billboard to the Shifting Color of Toronto’s CN Tower

Zulu Alpha Kilo highlights the beloved appliance's wide range

The billboard detects color changes in the CN Tower's lighting and adjusts its KitchenAid photo accordingly. Zulu Alpha Kilo

If you own a KitchenAid stand mixer that you bought with your own money, chances are good that you have strong feelings about the color. (I’m typically an Empire Red man, but my current one is a Gloss Cinnamon I found on sale, and honestly I’ve come around on it.)

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."