Kids' Ideas for the Car of the Future Will Warm Your Cold, Old Heart

Concepts in Toyota contest could save the world

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Live long enough and you just might see an automobile that sucks up discarded plastic bottles anteater-style through its front and spits them out the back as recycled plastic bricks that can be used to build houses. That is, if a South African 10-year-old's concept for the Toyota Dream Car Art Contest ever comes true.

In the meantime, you can check out the Vine video that the brand created to animate Sumeeth Singh's idea below, along with the drawings and video clips for dozens of other finalists in the global competition on the microsite.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in