Kenneth Cole and Gavin McInnes Can't Save You From Being a Loser

You still won't make it with the ladies

Hey, dude. If you're the kind of hopeless tool who lacks the basic social skills to interact normally with members of the opposite sex, Kenneth Cole Reaction's new "Connected" fragrance is the smell for you. That's according to this new campaign from agency RJW Collective, featuring Vice-founder-turned-adman Gavin McInnes doling out tips to a series of male idiots who are bumbling their way through (un)romantic encounters.

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