Justify Your Cannes Trip With Accenture Interactive’s ‘Digital Doggy Bag’ of Takeaways

The consultancy's team on the ground will analyze the trends

Creative for Accenture Interactive Cannes Digital Doggy Bag
Accenture Interactive's 'Digital Doggy Bag' is aimed at helping attendees summarize what they (hopefully) learned. Accenture Interactive
Headshot of Minda Smiley

The Cannes Lions is packed with presentations by some of the marketing world’s biggest names and brightest rising stars, but the harsh reality is that a lot of attendees simply never make it into the Palais to see all this programming. Whether it’s due to client commitments, company events or just the bottomless rosé, many who go to Cannes can fly home with few big-picture insights to share.

To help attendees return with more to show for it, Accenture Interactive is officially partnering with the Cannes Lions to create a “Digital Doggy Bag” that provide delegates with a comprehensive rundown of the week’s events, along with six reports focused around the festival’s 10 themes. The former will be ready for download on June 22, the day after the weeklong event wraps up, while the latter becomes available on Tuesday, June 25.

No official signup is required, meaning all delegates and Digital Pass holders (those who stream the festival online) will receive the Digital Doggy Bag automatically.

Accenture Interactive says its team of reporters, art directors and producers will collaborate with the Cannes Lions content team to distill the festival’s programming into a curated, “richly designed digital recap” that includes video components. The “Week in Review” roundup will be available in two languages: English and Mandarin.

“Our mission at Accenture Interactive is to reinvent experiences and improve lives–and what better place to do this than at the Cannes Lions International Festival of Creativity?” said Mish Fletcher, global head of marketing at Accenture Interactive, in a statement.

“The Digital Doggy Bag concept was born from the insight that you go to Cannes, you see some amazing work, you hear some fantastic discussions, and yet it’s hard to piece it all together into coherent learnings. That’s where the Digital Doggy Bag comes in. We’ll curate all of the content aligned with six major trends and then package it up in a presentation-ready format so that you can share new insights with your team—and look smart in front of your boss.”

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.