Judi Dench's First-Ever Commercial Is a Mission to Help the Cost of Living Crisis

The actress stars in a MoneySuperMarket campaign pledging to help people save money on rising household bills

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Judi Dench has never appeared in a TV commercial—until now. The Academy Award-winning British actress fronts a new campaign for U.K. price-comparison service MoneySuperMarket, with the high-stakes mission of helping the public save money during the cost of living crisis.

Dench stars as “Eight,” the mysterious leader of the “MoneySuperSeven”—a squad of heroic specialists who are dedicated to helping people find savings in various areas such as credit cards and travel, car and home insurance. Eight is also a nod to Dench’s previous role as M, the head of the Secret Intelligence Service in the James Bond series.

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