This John Lewis Christmas Ad, Made by a Student, Is Being Mistaken for the Real Thing

Nick Jablonka's surprise viral hit

A fake John Lewis ad about a lonely snowman, created by a young student as part of his coursework, is making waves in the U.K.—befuddling viewers and drawing widespread attention ahead of the release of the retailer's real Christmas commercial.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in