John Legend Sings the Praises of Updated Booster Shots in Pfizer PSA

VMLY&R's new campaign for the pharmaceutical brand hits some sweet, important notes

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John Legend takes his health just as seriously as he takes his craft. But he’ll still find a way to make sure there’s a sweet (and fun) payoff in taking care of both. Especially for a compelling cause.  

The award-winning singer, producer and activist teamed up with Pfizer for the latest edition of its “Got Booster?” campaign, promoting the pharmaceutical company’s bivalent booster shot—an updated version of its vaccine developed to protect against recent Omicron variants.

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