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When brand strategist Jeremy Schumann saw that Carole Baskin, one of the controversial subjects of Netflix’s much-memed hit documentary Tiger King, was offering to record custom video messages through the Cameo app for only $120, he knew he had to jump at the chance.
Schumann, who’s done agency work for brands like Nike, Airbnb and Uber (as well as work for Adweek’s Inside the Brand program), was having conversations with TikTok at the time about working there and thought securing an appearance from Baskin on his behalf would be the perfect opportunity to demonstrate to the social media app that he understood what makes its user base’s youth-oriented viral culture tick.
But
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