Jimmy John’s and Yung Gravy Offer a Sweet Treat to MILFs in 'Bachelor' Sendup

For Valentine's Day, the brand asked VaynerMedia to highlight its limited-edition cookie

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It’s no secret that rapper Yung Gravy has an affinity for older women—a detail that has managed to spill over from his personal life into his professional partnerships. This time around, the viral star is teaming up with Jimmy John’s for a side-splitting sendup of the Bachelor franchise to promote its limited-edition Red Velvet cookie just in time for Valentine’s Day, while also giving new meaning to the notoriously NSFW acronym. 

The brazenly-titled “MILF & Cookies – Red Velvet,” created by agency partner VaynerMedia with production management by Eva Nosidam, finds the “multi-platinum rapper & MILF connoisseur” cavorting with a houseful of contestants in the 40-70+ age range, as they dramatically (and comically) battle it out for the sweet treat … and ostensibly their host’s affection.  

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