Jim Parsons Tells Intel's Past and Future in Ads for Its Snazzy New Processor

Mcgarrybowen brings back sitcom star

A year ago, Jim Parsons starred in his first major brand campaign—for Intel, having out-nerded 60 other actors for the endorsement deal. Now, in his sophomore effort for the tech marketer, the Big Bang Theory star plays everything from brand historian to prankster, as he introduces Intel's new sixth-generation Core processor.