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Imagine a couple played by Jessica Alba and Zac Efron, who are partners in love and espionage. The spy duo embark on an epic desert caper across Dubai, sparring with villains and each other.
This could be the plot of a summer blockbuster, but it is actually a tourism campaign for Dubai. Created by Mother, the ads take the style of movie trailers set in the city and starring Alba and Efron.
The first spot plays on the spy genre and features dramatic action sequences with a humorous twist.
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