Jefferson Airplane on a Cruise Ship? Lucky Generals Gets Psychedelic for Celebrity Cruises

'White Rabbit' anchors first work on the brand

Eschewing the bright and sunny, carefree look of a run-of-the-mill cruise line commercial, Celebrity Cruises and London-based creative agency Lucky Generals turned to ’60s psychedelia and every owner of a black light’s favorite piece of literature for their new campaign, “Wonder Awaits.”