Jefferson Airplane on a Cruise Ship? Lucky Generals Gets Psychedelic for Celebrity Cruises

'White Rabbit' anchors first work on the brand

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Eschewing the bright and sunny, carefree look of a run-of-the-mill cruise line commercial, Celebrity Cruises and London-based creative agency Lucky Generals turned to ’60s psychedelia and every owner of a black light’s favorite piece of literature for their new campaign, “Wonder Awaits.”

While it’s not clear what induces the surreal trip (a vacation without children, perhaps?), the familiar drumbeat of Jefferson Airplane’s “White Rabbit” prepares us for the Alice in Wonderland-inspired commercial that follows.

Celebrity’s version of Alice navigates a giant sushi table, a house of mirrors and a presumably small jungle filled with trapeze artists before being awakened by the ship’s captain, played by real-life Capt.



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