Jamie Foxx Looks for a Few Good Tips in Glitzy Campaign for Sports Betting Brand BetMGM

New work from 72andSunny New York leans into the social aspects of gambling

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The new NFL season has awakened the more adventurous sports fanatics among us, meaning this is also a big time for betting brands as well. Betting and iGaming operator BetMGM has debuted a new campaign capturing the high stakes moment, aptly titled “It’s On.”

And it will, in fact, be on—as soon as actor, musician and comedian Jamie Foxx can find a few reliable tips in time for his next bet.

In a leading spot from 72andSunny New York titled “Tips,” Foxx roams the famed Bellagio hotel, attempting to crowdsource a few good leads from his high-profile group of friends, including Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders, Marshawn Lynch—and the brand’s newest brand ambassador, Vanessa Hudgens.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in