James Lipton Is Finally a Bravo-lebrity in Network’s New Summer Spot

Latest seasonal promo has Olympic theme

James Lipton is a national treasure, damn it, but the erudite TV host gets precious little respect—or promotion—from his own network. Until now. Lipton lines up his first cameo in Bravo's splashy summer ads, alongside such basic-cable luminaries as Zoila the maid from Flipping Out and Giggy the Pom from Real Housewives of Beverly Hills. Lipton is a Bravo-lebrity! Finally! He must be sleeping like a baby these days! Elsewhere in the Olympic-themed promo, launching Wednesday night and airing for the next few months, Housewives toss cocktails, but oddly, not at each other, and Top Chef's Tom Colicchio stuffs his face. Andy Cohen nearly goes up in flames—insert whatever joke comes to mind here—and Jeff Lewis gets punked, all to the strains of Madonna's new single, "Superstar." The work, the third summer promo in a row for Bravo's escapist fare, comes from Los Angeles agency Stun Creative, where letting Kathy Griffin run mischievously wild and fixing a race for NeNe Leakes is the first order of business.