James Franco Steals His Gay Lover’s Thunder in Delightfully Odd Book Promo

Gary Shteyngart's Little Failure brings out big names

Headshot of David Griner

Cinematic trailers for upcoming book releases are rarely all that enjoyable, but then again, they rarely feature the amorous insights of a gay James Franco. In a surprisingly star-studded and unsurprisingly self-deprecating clip promoting his new memoir, Little Failure, humorist Gary Shteyngart learns that his work will never emerge from the literary shadow of his husband, played by James Franco as James Franco. Also dropping by to keep Shteyngart's self-image and expectations low are Rashida Jones and Jonathan Franzen. Via BuzzFeed.

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."