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Last week, in the ongoing Super Bowl of U.K. Christmas ads, Sainsbury's released "The Greatest Gift." This sweet stop-motion animation story is about Dave, a working cog who just wants to be home for the holidays.
Created by AMV BBDO, the West End-style musical film is set to "The Greatest Gift for Christmas Is Me," sung by James Corden and composed by Flight of the Conchords' Bret McKenzie. Conchords fans won't be disappointed by the lyrics, which, while being slyly funny, convey truths that resonate with most adults, especially this time of year.
Choice lines include, "I wanna find the greatest gift I can give my family/But right now I don't have time to breathe," and "The streets are chaotic, the shops idiotic/There's a queue for the queue!"
Meanwhile, Dave is depicted running the hamster wheel of his life—waking up at 6 a.m.,
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