Jack Link’s Will Never Get Tired of Messin’ With Sasquatch

Three more hairy situations

Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the ongoing saga for Jack Link's beef jerky, the hirsute man-beast gets punked yet again—three times, in fact, in new TV spots from longtime agency Carmichael Lynch. He's just come out of hibernation, so his back story goes, and roams too close to civilization, where he's an easy target for public humiliation. He gets "beautified," doused with slop and hosed. Who could resist? Retaliation, which has become a hallmark and creative flourish of these ads, ensues. Those folks will never learn. More spots and credits below.


Client: Jack Link's

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Associate Creative Director, Art Director: Brad Harrison

Senior Copywriters: Tim Blevins, William Bloomfield

Director of Integrated Production: Joe Grundhoefer

Senior Content Producer: Freddie Richards

Content Producer: Tara Mulholland

Director of Business Affairs: Vicki Oachs

Director of Account Management: Andrew Dauska

Account Director: Holly Wheeler  

Account Manager: Sofya Guterman

Account Leader: Andrew Pautz

Senior Project Manager: Elizabeth Charron                                            

Production Company: MJZ

Director: Rocky Morton

Senior Executive Producer: Scott Howard

Producer: Donald Taylor         

Director of Photography: Mattias Rudh

Editing House: HutchCo Technologies

Editor: Jim Hutchins

Assistant Editor: Joaquin Machado

Executive Producer: Jane Hutchins

Postproduction, Special Effects: Rabbit Content

Creative Director: Nick Losq

Executive Producer: Joby Barnhart

Producer: Lloyd Dsouza

Music House: Black Iris

Sound Design: Francois Blaignan, Joel Waters

Audio Mix: Lime Studios

Mixer: Joel Waters

Executive Producer: Jessica Locke