It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong Design and Copy

People browsing sites are less likely to stop if they aren't pulled in from the get-go

One of the best ways to get consumers to stay on your site is through initial interest generated by great design and copy. Getty Images

According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don’t like what they find on a site will go and search for another site. User engagement governs the success or failure of a website, and one of the best indicators is average time on page.

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Will Chou is a member of the digital marketing team at WebMechanix.