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A new ad for Folgers’ premium brand 1850 is a far cry from “The best part of waking up is Folgers in your cup.”
The spot portrays the police force tasked with tracking down banned brew 1850 and arresting the people in possession of the contraband caffeine.
Created by Publicis Groupe’s PSOne, the company’s bespoke agency for J.M. Smucker, the ad was directed by Biscuit Filmworks’ Andreas Nilsson, who was behind Volvo’s “Epic Split” ad starring Jean-Claude Van Damme.