Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Corporate logos are reproduced millions and billions of times, which means even the smallest logo tweaks can significantly change the amount of ink used. Now, one French designer has hatched an idea for a service to help redesign brand logos—indeed, the who brand-deployment process—to be more environmentally (and economically) friendly.
Sylvain Boyer, a creative director at Interbrand Paris, tells Adweek that he dreamed up the idea for a project called Ecobranding way back in 2013, when he was designing a multicolored birth announcement card for his first daughter.