Inside One Designer's Plan to Make Brand Logos More Eco-Friendly

Ecobranding uses less ink without compromising the design

Corporate logos are reproduced millions and billions of times, which means even the smallest logo tweaks can significantly change the amount of ink used. Now, one French designer has hatched an idea for a service to help redesign brand logos—indeed, the who brand-deployment process—to be more environmentally (and economically) friendly.