Infographic: What Advertisers Should Know About Marketing to Fathers

Men shift brand loyalty after becoming a dad

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Fathers are a unique and often overlooked demographic when marketing decisions are made. A recent study conducted by MDG Advertising revealed fatherhood has a huge impact on brand engagement, yet many advertisers remain in the dark about this untapped market. We know dads are tired of being pigeonholed as bumbling or overly macho, but how can advertisers reframe not only how they portray dads, but also how marketers communicate with them?

“It’s clear that when a man becomes a father, he experiences a shift in what’s important to him, which shifts the context of his decision making,” said Anthony Del Gigante, director of brand at MDG.

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