Influencer-Only Mural Promo in L.A. Just Makes Everyone Mad

This epitomizes what's wrong with influencer culture, some say


We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an “influencer-only” mural recently unveiled in L.A.

The mural, which is hypothesized to be a promo for an upcoming comedy series called “Like and Subscribe” is accompanied by signage restricting the photo op to social media influencers with at least 20,000 followers—a dubious metric to be sure. The mural is also protected by real-life security guards, who appear to have nothing better to do with their time than keep people with, say, a paltry 19,000 followers off the premises.

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