Ad of the Day

In These 'Sucky' Times, Coors Light Is Now Offering Free Beers

Nominations via #CouldUseABeer will earn a free 6-pack via new campaign from DDB

Woman holding a Coors Light and a sign that says, 'I need more beer' — Olive Veronesi, 93, became went from quarantine hero to ad star thanks to Coors Light.Coors Light

By David Griner

April 28, 2020

Coors Light fans across the country owe a special thanks to Olive Veronesi, though you probably don’t need to buy her a beer.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended videos