In These 'Sucky' Times, Coors Light Is Now Offering Free Beers

Nominations via #CouldUseABeer will earn a free 6-pack via new campaign from DDB

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Coors Light fans across the country owe a special thanks to Olive Veronesi, though you probably don’t need to buy her a beer.

After the 93-year-old Pennsylvanian was photographed holding up a sign that said, “I need more beer!” and her image quickly circulated the globe, Coors Light sent her 10 free cases.

But her impact didn’t end there. She’s now motivated Coors Light and agency DDB to offer free beer for any American who deserves a six-pack.

In a new spot that tosses aside talk of “these uncertain times,” Coors Light instead acknowledges that these are, in fact, “sucky” times that call for a beer.



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