In These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life Insurance

Farmers summons a zombie, mummy and vampire as its seasonal spokesmonsters


Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing’s approach to sparking a conversation on the topic is often too solemn to get past our mental barriers of denial when it comes to our own mortality.

Farmers Insurance, working with agency RPA and taking advantage of the Halloween season, found that a different direction might break through the sea of life insurance advertising sameness with three new ads featuring unusual spokespeople: the undead.

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