In These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life Insurance

Farmers summons a zombie, mummy and vampire as its seasonal spokesmonsters

Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing’s approach to sparking a conversation on the topic is often too solemn to get past our mental barriers of denial when it comes to our own mortality.