Life in Quarantine

Imagery of Human Contact Is Down 30% in Social Media Ads

A computer vision firm found trends in how brands have responded to the pandemic

Two people on two yellow dots apart from one another
Social media ads reflect socially distanced norms.Getty Images
Headshot of Patrick Kulp
By Patrick Kulp

March 24, 2020

Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media.

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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