Iliza Shlesinger Is Here for Your Game-Day Rituals and Fish Tales in New Seagram's 7 Ads

The campaign, set in everyday party places, comes from longtime agency of record Forsman & Bodenfors

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A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging in wacky game-day rituals.

Iliza Shlesinger is here for it—up to a point.

The comedian, returning for another round of Seagram’s 7 commercials, gets a peek into Andrew’s superstitious pre-kickoff habit. Namely, he kisses a stuffed moose for good luck.

Shlesinger will “absolutely not” join in that custom, she says in a 15-second video, but she’s happy to cheer Andrew on from the sidelines.



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