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Nike was founded as a sneaker company by runners, for runners. A young runner-turned-business student named Phil Knight had an idea for a new way to distribute running shoes, his old coach at the University of Oregon poured rubber into a waffle iron to create a new tread, and together they set the running world on fire.
Soon after, Steve Prefontaine, one of the most prolific distance runners in American history, came through the University of Oregon and helped launch Nike into the stratosphere.
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