If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You

Piggy Sue's great adventure

Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner.

It's a path fraught with people who don't know anything, except that pigs taste pretty good (truth). Eventually, thanks to Vodafone's mobile network, the pig's knight gallant is able to track down its home—though the story doesn't end there.

The mailman's escape might not be very smart, because doesn't the woman already have his name and number, and all the necessary info to brand him a pig thief?

But ethics aside, the subtitled and punctuated oinks are pretty great, and Piggy Sue the Vodafone pig is definitely way less annoying than her American cousin Maxwell the Geico pig, even if she doesn't actually have a Buddy Holly soundtrack.


Client: Vodafone

Creative Agency: FCB New Zealand

Executive Creative Director: Regan Grafton

Group Account Director: Karla Fisher

Head of Content Production: Pip Mayne

Planning Director: Simon Bird

Account Director: Dave Munn

Public Relations: Angela Spain

Public Relations Director: Joanna James

Producer: Amanda Langkilde

Regional Creative Director: James Mok

Senior Art Director: Freddie Coltart

Senior Copywriter: Matt Williams

Senior Planner: Hilary Dobson

Recording: Hammond Peak

Producer: Pen Cooper & Sarah Yetton

Music Production: Liquid Studios

Composer: Peter van der Fluit

Sound Production: The Coopers

Sound Engineer: Jon Cooper

Online Editor: Nigel Mortimer

Editor: Bernard Garry

Postproduction House: Blockhead

Colorist: Ben Eagleton

Production Company: Revolver

Production Designer: Margot Wilson

Managing Director: Michael Ritchie

Executive Producers: Michael Ritchie, Pip Smart

Director of Photography: Nicolas Karakatsanis

Director: Steve Rogers