If Every Ad Were an Apple Ad, You'd Be Horribly Bored

'Applefied' creative tests the limits of minimalism


Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary. So, Bryan Evans, an art-director intern at Santa Monica, Calif., agency RPA, made a bunch of spoof ads that show pictures of Wheat Thins and Wonderbread and ketchup—to show how Apple's stark product-y print ads have become a little boring, too. The parody is funny, and all the technorati agree, knacks of truth.

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