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What if we haven’t merely been living through a brief chicken sandwich war, but in fact are experiencing the first days in a glorious Chicken Sandwich Golden Age?
When the Popeyes chicken sandwich went from viral phenomenon to sold-out in a mere week, we at Adweek assumed things would quiet down. But then KFC hit back with a three-punch publicity combo of announcements: plant-based “chicken” wings, a video game that lets you date Colonel Sanders and, today, a Kentucky Fried Chicken and Donuts sandwich.
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