HP's Wonder-Filled Holiday Ad Brings a Bit of Magic to Solitary City Dwellers

Brush up on your puppeteering


We often take for granted how lonely the holidays can be for some—especially in big cities, where, sometimes, it seems the people you know best are those you see just outside the window.

Ahead of the holidays, and for its “Keep Reinventing” campaign, HP gives us “Reinvent Giving,” the charming story of a woman who uses her HP Spectre x360 to give the people in the tenement facing her something special.

Created by BBDO San Francisco with direction by Sara Dunlop, “Reinvent Giving” has the soft focus of a feel-good holiday ad, and plenty of positive feels to go around.

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