How Would a Shift to October Change the Nature of Cannes Lions?

Industry veterans say the festival's backup plan is wise but could result in much different event

A photo of a building in Cannes, France
Would Cannes Lions still feel like Cannes Lions in October? And would sponsors balk at a big Q4 expense? Getty Images

This could be the year Cannes Lions attendees finally have to pack something warmer than a backless cardigan or frayed Sonic Youth denim jacket. But that might be the least of the ways it proves to be different from years past.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}