Cannes Lions

How ‘Whopper Neutrality’ Became the Perfect Combination of Entertainment and Education

David's ECDs tell the story behind Burger King's most shared ad

The creative team behind Whopper Neutrality say it began as an attempt to educate themselves, then America. Burger King

By David Griner

June 20, 2018

CANNES, France—Manboobs changed everything.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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