How to Use Memory Science to Create Unforgettable Ads

5 tips for making a lasting impression with consumers

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie shares the psychology behind memorable marketing. Below, in his own words, the marketing firm’s CEO defines five techniques for making a lasting impression.