Jake McKenzie is CEO of Intermark Group.
As many industries report, spring is the season for major consumer decisions.
Understanding the psychological impact is a brand's greatest advantage.
Consumers change their behaviors across circumstances and time. Marketing must change along with them.
We sometimes overvalue our own opinion instead of listening to research or consumer insights.
Apple, Coke and Disney didn’t become valuable due to one successful ad campaign.
Your creative doesn’t have to be one of the forgotten.