Portrait of Jake McKenzie

Jake McKenzie

Jake McKenzie is CEO of Intermark Group.

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Why Consumers Are Most Likely to Break Brand Loyalty in Spring

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As many industries report, spring is the season for major consumer decisions.

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The Psychology of Marketing to the Hyper-Stressed

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Many consumers no longer have the same cognitive resources for decision-making.

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Shared Experience Is Worth the Price of a Super Bowl Ad

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Understanding the psychological impact is a brand's greatest advantage.

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The Holidays Are a Great Time to Embrace the ‘Nonrational’ Side of Consumers

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Consumers change their behaviors across circumstances and time. Marketing must change along with them.

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5 Cognitive Biases CMOs Should Watch For When Making Decisions

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We sometimes overvalue our own opinion instead of listening to research or consumer insights.

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Make Your Brand Associations Automatic With a Long-Term Strategy

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Apple, Coke and Disney didn’t become valuable due to one successful ad campaign.

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4 Psychology Hacks to Use in Your Next Great Ad

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It turns out that the brain is pretty selective about how it processes information.

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How to Use Memory Science to Create Unforgettable Ads

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Your creative doesn’t have to be one of the forgotten.

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