Portrait of Jake McKenzie

Jake McKenzie

Jake McKenzie is CEO of Intermark.

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Make Your Brand Associations Automatic With a Long-Term Strategy

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Apple, Coke and Disney didn’t become valuable due to one successful ad campaign.

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4 Psychology Hacks to Use in Your Next Great Ad

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It turns out that the brain is pretty selective about how it processes information.

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How to Use Memory Science to Create Unforgettable Ads

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Your creative doesn’t have to be one of the forgotten.