Jake McKenzie
Jake McKenzie is CEO of Intermark Group.
Effective Generational Marketing Is About Telling the Right Story
Using psychological principles to drive impactful storytelling for different age groups.
How Brands Can Thank Consumers in a Way That Drives Sales
Expressing appreciation, and doing it genuinely, makes a world of difference.
As Consumers Enter a ‘Scarcity Mindset,’ Address Negativity Head-On
What consumers believe trumps economic data.
Why Consumers Are Most Likely to Break Brand Loyalty in Spring
As many industries report, spring is the season for major consumer decisions.
The Psychology of Marketing to the Hyper-Stressed
Many consumers no longer have the same cognitive resources for decision-making.
Shared Experience Is Worth the Price of a Super Bowl Ad
Understanding the psychological impact is a brand's greatest advantage.
The Holidays Are a Great Time to Embrace the ‘Nonrational’ Side of Consumers
Consumers change their behaviors across circumstances and time. Marketing must change along with them.
5 Cognitive Biases CMOs Should Watch For When Making Decisions
We sometimes overvalue our own opinion instead of listening to research or consumer insights.
Make Your Brand Associations Automatic With a Long-Term Strategy
Apple, Coke and Disney didn’t become valuable due to one successful ad campaign.
4 Psychology Hacks to Use in Your Next Great Ad
It turns out that the brain is pretty selective about how it processes information.