4 Psychology Hacks to Use in Your Next Great Ad

Cognitive disruption can help marketers cut through the clutter

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie exemplifies four psychological concepts for breaking the mold with creative campaigns. Below, in his own words, he explains how successful ads access the brain to stand out and demand attention.