The Psychology of Marketing to the Hyper-Stressed

Many consumers no longer have the same cognitive resources for decision-making

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For two years, consumers in the U.S. have been struggling to adapt to a new normal, whatever that may mean. The result has been massive stress.

A March 2021 survey by the American Psychological Association that showed Americans were more stressed than ever before. Almost half (48%) reported elevated stress levels due to the pandemic, and two-thirds (67%) have had sleeping issues since pandemic started.

Little did we know that it could get worse. A follow-up study

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in