Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Jake McKenzie of Intermark Group lays out the cognitive pitfalls that marketers under pressure may easily succumb to. Below, in his own words, he offers five lessons to help keep bias out of decision-making.
Making great marketing can be hard. It is even harder when we fall prey to our own human biases.
With

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in