Why Consumers Are Most Likely to Break Brand Loyalty in Spring

Marketers can lean into the season with a 'change' message

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Our collective stress levels have only gotten higher since 2022 began: supply chain issues, inflation and a land war in Europe on top of two years of Covid.

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