Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Our collective stress levels have only gotten higher since 2022 began: supply chain issues, inflation and a land war in Europe on top of two years of Covid.
But now spring is in full bloom! Surely that has improved the mood of consumers and how we market to them? Well, yes and no.
When spring arrives, some people do feel better, but for many consumers the opposite is true—and their malaise may get even worse. For both groups, it’s a season of change, with implications for marketers’ messaging.
The positive: More sunlight and the serotonin it generates are good for mood.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in