How These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in Healthcare

The Lions Health focuses on advertising most likely to lead to change

Pfizer’s This Is Living With Cancer offers a raw, emotional look into life with cancer. This Is Living With Cancer

Cannes Lions Health is the showcase of impactful creativity. It’s where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely to fuel change and lead to life-changing outcomes.

Leigh Householder is managing director of insights and innovation for Syneos Health Communications.