Cannes Lions

How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results

Insta Novels, a Cannes Lions favorite, grew followers 75%

Editor: Nick Gardner
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By David Griner

June 14, 2019

The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day?

Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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