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Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.
A new parody video from comedy troupe Above Average skewers Dove's tear down/build up approach by creating a faux "True Beauty" experiment in which women are asked to look in a mirror and see how they feel about the results.
"Look at yourself in the mirror," the moderator says soothingly.
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