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Doors. We touch them and walk through them multiple times a day, but they aren’t something we think all that much about … unless one doesn’t open properly, or worse, slams in our faces.
For its client Diplomat, a door supplier, Swedish agency Det faced a challenge: How do you make people care enough about doors that they actually start hankering for a new one?
By creating demand where there isn’t any, of course.
Det decided to reposition doors as an opportunity to highlight your own creativity—which makes sense, since it’s usually the first thing people see and engage with when they come to see you.
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